Content Marketing News
Snapchat brings back Phantom House series with Maybelline, State Farm
In creating last year’s Phantom House, Snap cited research indicating that 80% of the platform’s users planned to use the app during Halloween.
Source: Marketing Dive
6 Timeless Halloween Marketing Campaigns
Girl Power Marketing shares her favorite Halloween campaigns with us, and they are spooooky!
Source: Girl Power Marketing
2024 Social Media Benchmarks
What works on social media in 2024? Dash Hudson can tell you. With their brand new and FREE social media benchmark analysis for 13 industries across TikTok, Instagram, and YouTube - providing the insights you need to dominate algorithms and drive conversions.
Source: Pretty Little Marketer
Ask Foleon
This month, we're giving the stage to Richard, our one and only VP of Marketing. He's been working in Marketing since before Justin Bieber released "Baby". And today, he's answering a question we received from one f our readers.
Q: How can I incorporate seasonal themes, such as Halloween, into my content marketing strategy without overwhelming my core messaging?
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
Highlight of the Month
"Heinz Smiles" campaign 🤡
Have you noticed how perfectly timed the new Joker movie's release is with Halloween? It gives brands like Heinz the perfect opportunity to get creative!
Creative agency Gut New York has twisted Heinz ketchup smears into Halloween makeup for the brand’s new seasonal campaign, Heinz Smiles.
What's cool:
Heinz perfectly jumped on two trend trains: Halloween and the new Joker movie that everyone talks about. This new campaign is the perfect example of how to create seasonal content that resonates with your audience and works with the current trends. As Gut New York's CCO explained: "That messy experience of having ketchup smeared across your face was the perfect way to connect with global consumers and spark conversation."
Our takeaway:
Seasonal content is a great way to gain visibility and connect with your audience. But it must be done with relevance to ensure it resonates and engages effectively. A lot of brand think seasonal content is the occasion to get crazy and completely step out of their brand guidelines. Don't confuse your audience, and stay true to your brand. Heinz found the perfect balance between seasonal trend and their brand identity for this campaign to be a success.
Eyes and Ears
Podcast
Your Content Marketing Questions Are Answered by Joe Pulizzi and Robert Rose
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.
Newsletter
Marketing Examples by Harry Dry
We love Harry's newsletter! Every Monday, he shares: 3 short examples, 2 copywriting tips, 1 favourite tweet.
Find out more
Tip of the Month
How AI Can Replace Stock Images
Tired of spending hours looking for the perfect stock picture? With AI-generated pictures, you instantly get what you're looking for. We've used it ourselves for our Ads, and they're performing better than ever!
Fresh from Foleon
A guide to Marketing Content
Whether you're using Foleon to create your content or not, if you're here, it means you're looking for inspiration for your content marketing. In this guide to marketing content, we cover the 4 main use cases you might have for Content Marketing and give you a couple of pointers as to what you can create and how!
The Impact of Personalization in Digital Marketing Today
As marketers, we always want to create innovative, witty campaigns that everyone will remember. But not everyone can be Oatly, Innocent, Surreal, or any other company that lives through their brand awareness. There's an easy way for you to grab people's attention without having to reinvent the wheel. You guessed it. Personalization.
Defining Your Customer Marketing Strategy: Where To Start? With Examples
Have you ever tried filling a pierced bucket with water? Tough, isn't it? Customer marketing, in a lot of companies, is much like this pierced bucket approach, meaning it doesn't exist. If you put all your marketing efforts into getting customers through the door and completely abandon them once they make that purchase, then you're trying to fill a pierced pipeline.
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