CONTENT MARKETING NEWS
Social news
YouTube requires creators to reveal whether they've used generative AI to make realistic-looking videos.
Meta is working on new generative AI tools to facilitate video and image creation from text prompts.
Source: Techcrunch,
Social Media Today
AI news
Open AI turmoil: CEO firing triggered staff uproar and Microsoft intervention, raising questions on the future AI landscape.
The first AI Safety Summit occurred in the United Kingdom, with 28 countries signing a "world first agreement" on managing the riskiest forms of artificial intelligence.
Source: TechCrunch, gov.uk
Google news
Google introduced the ability to follow specific search topics to stay on top of trends. 👀
They also unveiled its fourth annual ‘Black Owned Friday’ business showcase.
Source: Google
Q: What should my content approach be?
I run a management consulting firm and want to leverage our blog to generate leads….
Currently, we’re using outbound marketing strategies, but those aren’t generating the volume of leads we’re hoping for. Our internal marketing team that handles SEO made the website technically sound to rank and attempted a few strategies.
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
Q: What should my content approach be?
I run a management consulting firm and want to leverage our blog to generate leads….
Currently, we’re using outbound marketing strategies, but those aren’t generating the volume of leads we’re hoping for. Our internal marketing team that handles SEO made the website technically sound to rank and attempted a few strategies.
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
THE HIGHLIGHT OF THE MONTH
Coca-Cola’s AI Holiday Campaign
Coca-Cola is shaking up its 2023 holiday campaign by teaming up with AI powerhouses GPT-4 and DALL-E to empower its audience to craft personalized holiday cards, which will be shown on digital billboards worldwide.
What's cool:
In this campaign, consumers can personalize holiday cards or artwork with cutting-edge tools in an interactive hub where consumers can unleash their creativity.
Taking user-generated content beyond the digital realm, Coca-Cola's decision to display consumer-created artwork on iconic global billboards like New York’s Times Square and London’s Piccadilly Circus adds a tangible and widely visible dimension to the campaign. This global showcase promotes user participation and amplifies the campaign's reach.
Our takeaway:
This blend of classic holiday imagery with cutting-edge AI tech showcases the importance of balancing tradition and innovation. Leveraging tech advancements is a great way to breathe new life into established brand elements.
Also, Coca-Cola's campaign taps into the user-generated content trend, empowering consumers as creators. Plus, they present AI as a tool enabler of novel experiences, offering a fresh perspective and elevating consumer engagement.
✨ Honorable mention ✨
This is a fantastic example of reactive marketing from Ikea.
EYES AND EARS
PODCAST The Marketing Millennials by Daniel Murray
In this no-BS, unfiltered marketing podcast, Daniel Murray unpacks the playbooks of marketers at the top of their game.
BOOK The Creative Act, A Way of Being by Rick Rubin
A master at helping people connect with their creativity, Rick Rubin presents a book all artists should read.
FRESH FROM FOLEON
University of Waterloo's Research report
In 2023, The University of Waterloo received a gold medal for "best report to donors" and the 2023 Award of Excellence (the highest honor) at the Communicator Awards, an annual competition recognizing the best in advertising, corporate communications, public relations, and design.
Why?
Well, there you have it! The last content round-up of 2023.
We hope you’ve enjoyed reading this newsletter as much as we enjoyed making it. 💫
See you next year.
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