CONTENT MARKETING NEWS
Social news
Threads was launched in the EU, expanding the reach of Meta’s X rival app.
Social Media Today
AI news
Google launches Gemini AI, positioned as a contender to OpenAI's GPT-4.
Source: Google
Google news
Gartner: 20% of brands will lean into AI-free as a point of differentiation.
Source: Social Media Today
Q: How can I grow my Instagram?
I am a co-founder of an education technology startup. My cofounders and I built a report card comment tool that helps teachers streamline the process of writing report card comments using AI.
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
Q: How can I grow my Instagram?
I am a co-founder of an education technology startup. My cofounders and I built a report card comment tool that helps teachers streamline the process of writing report card comments using AI.
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
THE HIGHLIGHT OF THE MONTH
Apple sings the blues for iPhone's superior battery life
Watch a power outlet belt out the blues in Apple's charming ad, celebrating the iPhone's improved battery endurance.
What's cool:
The ad uniquely humanizes a power outlet with animation and a soulful song, emotionally connecting the product's feature to a universal feeling of longing.
Our takeaway:
Creative storytelling and emotional appeal are great ways to highlight a product's features, making it memorable and relatable to consumers. We love to see brands infusing personality and fun into their campaigns!
Marketers take note:
This year, dare to infuse your campaigns with similar fun and personality to create memorable and engaging advertisements like this example from our PDF vs. Foleon Doc campaign. ✨
EYES AND EARS
PODCAST Everyone Hates Marketers by Louis Grenier
Every week, Louis Grenier interviews guests who share no-fluff, actionable marketing insights so you can stand the f*ck out—without being sleazy.
BOOK Buy.logy by Martin Lindstrom
Presenting findings from a cutting-edge experiment, this podcast shatters much of what we have long believed regarding what sparks our interest and what drives us to buy.
FRESH FROM FOLEON
Design trends to watch out for in 2024
To get those creative juices flowing and drum up some excitement for what this new year holds, we have six design trends to explore in 2024.
Whether you're considering a rebrand or want to give your brand visual identity a little ✨zhuzh✨, these trends are a great way to keep your brand fresh and relevant in the new year.
Cannes Lions Entry Guide to Spikes Asia
Discover this step-by-step guide to the APAC region’s vibrant platform for the creative marketing community. This engaging Foleon Doc answers everything from how to craft your entry to what happens if you win an award.
It’s a great example of a well-designed, informative Doc that’s a pleasure to read. 💗
New Year’s Message from our VP of Marketing ✨
As we welcome another year of pixel-perfect campaigns, strategic budget deployment, and the occasional coffee-induced brainstorming session, our VP Richard Francis couldn't resist summoning his inner marketer to pen down this new-year message.
Cheers to a year of marketing marvels and the promise of an ROI-tastic 2024!
Love this content
round-up edition?
Sharing is caring🫶🏻
