Content Marketing News
YouTube is testing image-based search
Now might be a good time to start brainstorming ways to make your video thumbnails more searchable and engaging.
Source: Social Media Today
Meta delayed AI roll-out in Europe
The delay is due to regulatory challenges concerning data usage. This reminds us to prioritize data privacy and regulatory compliance in AI strategies.
Source: Social Media Today
Google no longer indexes sites that are not mobile-responsive
This is a long time coming, but Google has finally drawn a line in the sand for sites that don’t render on mobile.
Source: Search Engine Land
The Highlight of the Month
Ikea’s Sun-Chasing Billboard ☀️
In Sweden, summer weather can be unpredictable and chilly, making sunny moments precious. Ikea addressed this with a unique billboard using a mirror from its catalog to reflect sunlight onto shady areas, maximizing time in the sun.
What's cool:
Created by Åkestam Holst NoA with Havells and Ocean Outdoor, the billboard used a GPS-controlled motor to adjust the Nissedal mirror in real-time based on the sun’s position. The reflected natural light shone onto outdoor café seats, allowing patrons to enjoy more sun.
Our takeaway:
This simple yet unique and clever idea is an excellent example of how your campaigns can solve everyday problems and enhance customer experiences. See what solutions you can create that reflect your brand’s values while delighting your audience.
Eyes and Ears
Podcast The Content Marketing Commute by Joe Sweeney
Ever feel like your content is neglecting the customers you already have? Learn how to leverage content marketing to nurture your existing relationships with Anne, our very own customer content marketer.
Fresh from Foleon
AI will not win trophies, but you need it to play the game. 🏆
Those of us who don’t leverage AI's benefits will be left behind, but those who rely too heavily on it will be filtered out pretty quickly. 🙃
So, how can you balance efficiency with authenticity?
Check out the video or read our article on The Drum to learn how authenticity is essential equipment to battle the AI-generated content boom. ✨🥁
Foundever's white paper ✨
Brand marketing is all about making a lasting impression and engaging your audience.
Check out this example from Foundever, a leader in the customer experience (CX) industry.
With a people-first approach, engaging visuals, and insightful content, it is a perfect example of brand marketing done right.