Content Marketing News
Sales season, including Black Friday and holiday campaigns, can be very controversial: you love it or you hate it. We have collected the best campaigns we found with different perspectives.
Best Holiday Campaigns of 2024
The holiday season is a great time for marketing. Quickly after Black Friday, you can already hear the carols singing and see brands getting creative. Here's a little collection of the best Holiday creative ads of the year. And keep an eye out because there's more to come for sure!
How AI Makes Content a Powerful Force for Growth
As expected, the widespread adaptation of ChatGPT has led to some questionable content marketing strategies from different brands. But it doesn’t have to be this way, writes Lisa Woods from Wolfgang Digital.
The Ordinary Launches Witty Anti-Black Friday Campaign
We've seen a big "anti-Black Friday" trend in marketing ads this November—and for good reason! Brands are inviting their consumers to adopt a "slow-shopping attitude." Here's a great example of how The Ordinary embraced this trend.
Decathlon Urges Customers to Make Time for Sports
Another good anti-Black Friday campaign by another great company. Decathlon created a whole Black Friday campaign in which they offer gear-up to customers who decide to book sports time on Black Friday. Another initiative that we love!
Surreal Breaks The Internet Again with Black Friday Ads
If you work in marketing, you've probably heard of Surreal before. They're known for their creative approach to marketing and their disruptive brand. And they strike once more with a LinkedIn post about "Honest Black Friday ads".
Ask Foleon
This month, we're giving the stage to Aoife, our Sales Director. She's the best of the best when it comes to making sales numbers go higher than the global dept level since Black Friday (we checked; it's a lot).
Q: How can I enable my sales team to create their own content, without destroying our branding?
Got a burning marketing question? Each month, we'll tackle a query and serve up expert advice.
Highlights of the Month ✨
We saw so many creative sales ads, and we felt the urge to share them with you. So, here you go, enjoy the inspiration.
Foleon sales ads
A bit of self-love never hurts. We really love the new sales ads our creative team came up with. See more fun examples in the overlay below. 👇
Calm elections ads
You've probably heard of the recent US elections. We saw it everywhere. And Calm found the perfect way to cut through the noise.
Doritos love triangle
One of the most famous tortilla chips brands knows exactly what they're doing in terms of ads. Simple but effective.
McDonald's mobile ordering
Some brands never cease to amaze. No matter if you're a consumer or not, this ad will instantly remind you of something.
Apple's holiday AirPods campaign
Another brand that keeps on amazing us with its campaigns. This one has a new touch to it, though; find out more right here. 👇
Ginger Pickle Christmas ad
This marketing agency resurrected a trend we never forgot about, and we love it!
Eyes and Ears
Podcast
How to Frame a Sales Conversation by April Dunford
April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, discusses a new way to look at sales conversations.
Inspiration
Ads Examples by Adfolio
Want more ad inspiration? We love Adfolio.com, it's full of different ads with many angles and offers! A bottomless library of inspiration.
Find out more
Tip of the Month 💡
Another inspiration library for your LinkedIn ads
It's December; you've probably got more time on your hands now. It's the perfect moment to benchmark a little bit and dust off your LinkedIn ads. LinkedIn actually offers a public library in which you can search for any ads that have ever run on LinkedIn. Perfect for benchmarking.
Fresh from Foleon
Our Year in Review
This year, we did something extra special with our year-in-review. We built our very own "Foleon Wrapped" (yes, we did get inspired by Spotify, but who could blame us?). We sent our customers a personalized version of their year-in-review with numbers about their own content.
We can't share these personalized version, obviously, but you can still discover the Doc. 👇
Building a SaaS Content Marketing Strategy that Scales
As a Software-as-a-Service (SaaS) brand, content marketing is so much more than just a way to promote your products and services. It’s an essential piece of your marketing puzzle — from creating awareness for your brand to generating more leads to nurturing long-term relationships with your customers.
Love this content round-up edition? Sharing is caring!
