Content Marketing News
What's trending in the content world right now?
2025 Social Media Trends
Social Media is a whole new ball game now. Luckily we've got Pretty Little Marketers to walk us through what's trending and what we should watch out for this year. The future of de-influencing, community, and micro-virality... It's all in this trend report!
Surreal's Answer To Kellogg's Latest Campaign:
In marketing, timing is everything. Kellogg's has rolled out its “OG campaign,” proudly promoting its status as the oldest cereal brand. Surreal breaks the game (yet again) by using this campaign as another selling point for their own product. In just a few hours, they’ve turned a competitor's launch into ammunition for their brand.
Discover Kellogg's campaign right here. 👇
The Magical Video Formula That Shakes Up B2B Marketing
Video Brothers claims their client Loxo saw a 46% revenue increase and 25% pipeline growth after using a formula they invented. This formula includes a teaser ad to grab attention, a hero ad to introduce the brand as the solution, and follow-up ads to reinforce the message. A themed landing page is also important for engagement.
Ask Foleon
Highlights of the Month ✨
The most trendy brand collabs we've seen!
ALDI X BrewDog: The unexpected truce
ALDI—famous for its “inspired by” products—launched "Anti-Establishment IPA,” a blatant copy of Punk IPA. The normal response would have been to enter a legal battle, spending millions on fees to try to win a war. Instead, Punk sent a tweet, which resulted in a great collab. Discover the full story below.
McDonald's X Stormzy: The Fail Of The Year
Stormzy, the UK rapper, recently became the face of a new McDonald's campaign. The campaign includes a special meal named after him—the "Stormzy Meal." Unfortunately, the deal has sparked quite a lot of controversy. A good reminder to always think twice before associating your name to another brand!
Nike X Skims: The Collab That Makes People Talk
In case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. The news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $6.7 billion to its market value.
Squid Game X Everything
If you hadn't heard of the famous Netflix show before, you probably have by now. Squidgame made a big comeback for the launch of their second season, and they're literally everywhere!
Pokémon X Van Gogh Brand Partnership
This is one we never expected to see. To celebrate the 50th anniversary of the Van Gogh Museum, Pokémon and the Van Gogh Museum have launched an official collaboration aimed at introducing new audiences to the work of Vincent van Gogh.
Post Malone X OREO Cookies: The Twisted Collab
Post Malone has created the most twisted OREO ever. Post Malone Taste Twist OREO Cookies are sweet snacks featuring never-before-seen swirled creme in limited edition snack cookies.
Eyes and Ears
Short video 👀
The New Magic Word for Branding is Collaborations by Bloomberg Quicktake
Brand collaborations used to be sparing, targeted, and even special. But now we see a feeding frenzy of tactical virality based on one magic symbol: the collaboration cross (X). In this patchwork harlequinade, no collaboration or partnership is too kooky or wacky. But why do brands collaborate? Ben Schott of Bloomberg Opinion breaks it down.
Inspiration ✨
What Makes the Highest Performing Teams in the World by Simon Sinek
The Navy SEALs aren't made up of the strongest, toughest, or smartest candidates. They all possess something much deeper. This mindset moment is a reminder that Service is what defines the highest-performing teams in the world.
Tip of the Month 💡
Keep a close eye on what your competitors are doing with their Meta ads 🔍
With the Meta Ad Library, you can look at any paid social ads brands are running. It's the best way to stay aware of the latest trends in your industry and to keep an eye on that competition of yours. 👀
Bonus: Check out test versions of each ad for A/B tests.
Fresh from Foleon 🥧
Better collaboration for a better experience!
Collaboration starts within your team!
We regrouped the most common hurdles people face with their content creation processes and shared the best solutions in this step-by-step guide.
Mastering Digital Content Creation: How To Stand Out From The Sameness
Tired of getting lost in the noise of online content?
Discover effective strategies and real-world examples from top brands like Dentsu and Forbo to create engaging content that resonates with your audience. These are great examples of what can come out of effective team collaboration!
Read more and start standing out today! 🌟
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