Content marketing news
Social media
TikTok enables new search ad functionality for Marketers.
The new Search Ad Toggle will draw from a brand’s existing ad content to display ads within organic search results.
Source: Marketing Dive.
Social media
Meta launches a new tool to track branded content campaigns.
With the new Meta Ads Library, you can search for branded content to gain insights into your competitors' marketing strategies.
Source: Martech.
Google updates
Google launched BigQuery Studio, a new way to work with data.
“BigQuery Studio is a new experience that really puts people who are working on data on the one side and people working on AI on the other side in a common environment,” Gerrit Kazmaier, VP and GM of data and analytics at Google.
Source: Techcrunch.
Google updates
Duet AI for Google Workspace is now available.
Google has added AI as a real-time collaborator that can act as a coach, source of inspiration, and productivity booster — all while ensuring every user and organization has control over their data.
Source: Google Workspace.
In other news
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers.
To combat the challenges of Generate AI, AI-powered brand safety solutions are emerging, potentially leading to an "arms race" as AI tools counteract undesirable content placements and require human oversight.
Source: WSJ.
In other news
AI-powered content creation gains traction.
Big brands, such as food giant Nestle and consumer goods multinational Unilever, are experimenting with using generative AI software to, according to execs, cut costs and increase productivity.
Source: Reuters.
Highlight of the month
WeTransfer x Jungle
WeTransfer, the file transfer giant, has teamed up with musical producers Jungle for an innovative “music video art gallery”. The Back On 74 music video comes as an innovative interactive experience, as well as the normal video. This campaign showcases WeTransfer's focus on creative collaboration, co-creation, client management.
What stands out? It's an interactive art gallery meets music video.
What's cool? Well, they've hidden concert tickets and downloadable artwork within the video.
The twist? You can grab these artworks using WeTransfer's file-sharing tech.
Here's the kicker: Click on an artwork you like, and it's yours to download. The video cycles through six different art pieces out of a whopping 10,000. That's a personalized art showcase every time you press play.
Takeaway? This campaign is a beautiful blend of technology, creativity, and viral marketing — kudos to Jungle and WeTransfer for turning a music video into an interactive art spree. We love to see it.
Eyes and ears
What we're listening to
What we're reading
Book
Steal like an artist: 10 Things Nobody Told You About Being Creative.
“Equal parts manifesto and how-to, Steal Like An Artist aims to introduce readers to the idea that all creative work is iterative, no idea is original, and all creators and their output are a sum of inspirations and heroes…” – Forbes
Community corner
Journey Beyond
Journey Beyond, one of Australia’s largest experiential tourism businesses, focuses on bringing Australia’s unique and iconic experiences to life. Their Beyond magazine offers diverse content covering travel, food & wine, fashion, and lifestyle. Readers can discover the latest journeys, valuable tips, news, and stories.
Their latest, issue #9, is accompanied by an all-new digital edition. Developed with Foleon, this digital edition offers an interactive user experience that’s responsive and enhanced with additional content.
Ask Penny
Got a burning marketing question? Each month, Penny tackles a query and serves up expert advice.
Q: I've been putting a lot of effort into creating engaging content for my company's social media channels, but it seems like our engagement rates are still not where I'd like them to be. I've tried various types of content, posting at different times of the day and even using relevant hashtags, but the results could be better. What could I be missing? How can I boost our social media engagement and connect with our target audience?
Sincerely, Struggling for Social Success
What's next?
Personalized content experiences win
As we head toward 2024, hyper-personalization will take center stage, utilizing advanced analytics and machine learning to deliver individualized content recommendations, product suggestions, and offers. This level of personalization will enable you to engage customers on a deeper level, fostering loyalty and driving conversions.
Source: LinkedIn.
It’s time to optimize for voice search
I know I, along with many people, am increasingly turning to voice searches. Maybe it’s laziness, but really, it’s just faster. With the rise of smart speakers and voice assistants, optimizing your content for voice search is no longer optional. Get ready to answer those conversational queries and optimize for long-tail keywords.
Source: LinkedIn.
Video dominates social time—but it’s reaching a saturation point
Social media users in the US are expected to spend over half of their daily social media time watching videos in 2023. However, the growth of social video is slowing. As a result, advertisers should continue investing in social video advertising but balance it with other ad formats like image ads and monitor the development of text-based communication usage.
Source: Insider Intelligence.